Conducting Niche Research – Finding A Niche With The Right Product Match Is The First Step Towards A Profitable Website!
In a very important way, marketing holds a similarity to science.
They differ in many aspects, but the one area where both disciplines share a commonality
involves the necessity to conduct research. Science is hugely dependent on
research for its growth and its existence. Likewise, without research, marketing
efforts and results would become stagnant. Then, a company’s revenues would dry
up and the company would become extinct! It’s no understatement, that without
marketing research, most companies would never survive the test of time. Just like
science investigates the processes of evolution, businesses evolve and suffer
the consequences when they fail to adjust to the evolving environment around
them. A business that ignores, or is not aware of the evolution around them
will fail. Period!
Affiliate Marketing Relies On Selecting The Right Niche To Promote Products
Niche research is critical to the success of any affiliate
marketer’s sales strategy. Thus, conducting research to find the right niche
and match it to the right products for affiliate marketing can mean the
difference between success and failure.
Kudos To Affiliate Marketing, Inc For Its Article On Selecting The Right
Niche
This blog post is a brief article that wishes to knowledge
the long article written by Affiliate Marketing Inc titled:
Selecting The Right Niche With The Right Products. In
that longer article considerable effort was devoted to providing examples of
various marketing styles and an exploration of the processes involved in niche
research.
Selecting The Right Niche – Can Mean Success!
In the article, posted by Affiliate Marketing Inc, detail is
given to the various processes necessary to select the right niche and match
that niche to the appropriate product “fit” for a profitable website or blog. The
article is useful in a number of ways. For one, it offers the novice affiliate
marketer who is attempting their first foray into online marketing a strategy
for success.
Much can be gleaned from that article as a way to avoid
possible disaster as a consequence of not conducting research into the
marketing aspects of a particular niche.
Don’t Overlook The Obvious!
Quite frankly, the information provides insights into
product research and market evaluation that may be overlooked by an
inexperienced website developer or someone a big hurry to slap together a
website, or haphazard affiliate blogger. The key ingredient behind the article is the
notion and a brief overview on how to perform search for a niche to promote it,
and how to select the products that “fit” into that niche.
An often overlooked
approach to conducting key research into the suitability of a particular niche
involves consultation with friends and brainstorming. Affiliate Marketing Inc points
this out, along with other useful tips on seeking out help for development of
niche ideas from friends and professionals.
The Definition Of A Profitable Niche
Having a niche and earning a profit from a website are two
distinct elements. Usually a website is designed with a profit motive in mind.
However, some websites or blogs are developed or designed with a purpose in
mind of providing intellectual benefit, performing a service for social good, giving
free information as a public service, or providing educational benefit. If the developer’s
intention is to generate a profit from the blog or the website, then care must
be given to researching the marketability of the products on that site and
their fit with into that site’s niche.
Affiliate Marketing Inc spends some time examining the definition
of what a “profitable niche” requires to be successful. The issue of
profitability is addressed in depth in this article on the Affiliate Marketing
Website.
Real Life Examples Of Marketing Styles
This article on selecting the right niche and matching it to
the right product mix or “fit” of products also cites two other websites as classic
examples of two distinct marketing strategies for online clothing sales.
Athletic Clothing Reviews:
Athletic Clothing Reviews is the first example examined.
Athletic Clothing Reviews is a website that sells athletic clothing/sports
clothing. Athletic Clothing Reviews
http://athleticclothingreviews.com//
is built upon the principle of writing
articles discussing clothing and furnishing reviews with links as an affiliate
to major retailers. The site also provides a number of tips and advice articles
related to sports and sports related trivia. One such example is on the
recentpopularity of custom jerseys. This site also demonstrates ways to
effectively use affiliate marketing links in conducting product reviews.
Battle Tek Wrestling:
 |
| Example from Battle Tek Wrestling of a custom designed singlet |
The website
BattleTek Wrestling is another fine example of a website built and designed to
promote and sell sports clothing. Battle Tek Wrestling specializes in a
particular
niche of sports. Battle Tek’s niche is well known. Battle Tek provides
custom designed wrestling singlets, custom designed wrestling hoodies, rash
guards, and other custom designed apparel used by wrestlers in their
competitive matches. Battle Tek Wrestling is different from the Athletic
Clothing Reviews’ website. The major difference is: Battle Tek Wrestling
http://battletekwrestling.com/ is devoted to the sale of specialized clothing
without using affiliate links.
In the case of Battle Tek Wrestling, the site specializes in promoting wrestling
clothing and wrestling gear marketed to schools and wrestling clubs from their
own designs. The example cites Battle Tek Wrestling’s singlets’ page
http://battletekwrestling.com/battle-tek-wrestling-products/battle-tek-custom-wrestling-singlets/ as specialty item page. Battle Tek Wrestling devotes a substantial portion of
its website to promoting the concept of uniform customization and providing examples of
custom designs for wrestling singlets that are worn by school teams and
wrestling clubs.
Marketing Strategy For A Niche Website
The article on Affiliate Marketing’s website also provides
insights into the different types of products that can be sold on a website. The
article cites the opportunities to sell either digital download products
related to a specific niche, or physical products related to a specific niche.
Affiliate Marketing Inc also points out the benefits associated with selling
and promoting a combination of both digital and physical products. The article provides
a sense of balance when it cites both the advantages and disadvantages of selling
physical products or digital download products.
Amazon & ClickBank - Affiliate Linking Demonstrated
Within the article, examples are demonstrated using both
physical and digital products. These products are effectively demonstrated
using ClickBank and Amazon. Niche products in the article provide effective
linking strategies. The article
demonstrates the effective use of links to ClickBank and Amazon.
